Hi, I'm Paloma. I started Iroi because I own more swimwear than I'd like to admit.
Drawers full of it - cute prints that didn't hold me right, or pieces that fit like a dream but felt safe, boring, nothing like the bolder prints or unique color combos I actually wanted. I was always mixing and matching, trying to piece together the one suit that had it all. It never quite existed.
So I built it myself.
Iroi started with sketches - prints I wasn't seeing anywhere else, patterns that felt playful instead of predictable. But the fun print was never going to be enough on its own. As someone who's smaller-chested, I know exactly what it feels like to put on a top that looks good on the hanger and does nothing for you on your body. So every cut, every seam, every fabric choice here is built around one thing: snug, contouring construction that lifts and holds - no padding tricks, no compromises.
Iroi is what happens when you stop choosing between cute and comfortable. Let's get both!